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Lifecycle & CRM Specialist with a UX lens.
Yes, this is still a UX portfolio, and yes I am also a retention and lifecycle marketer. I contain multitudes.
Based in Sydney, Australia. I build customer journeys that are data-led, experience-informed, and actually work. This site exists to show what I can do when given the right role and the right openness. I've always been multidisciplinary, and I intend to stay that way.
UX Research in Email Engagement for RSPCA
UX Researcher | Non-Profit, Animal Welfare | Researching email engagement behaviour to inform journey and content improvements for RSPCA's digital communications.
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Deceased Estate Management App
UX/UI Designer | Finance, Banking | Designing a user-centric mobile app solution for HSBC's deceased estate management process.
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Ecommerce Mobile Web Homepage Redesign
​UX/UI Designer | Ecommerce, Homecare | Redesigning the mobile web homepage experience for a homecare ecommerce brand.
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